Business to Business

A type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers.

This is in contrast to business to consumer (B2C) and business to government (B2G). A typical supply chain involves multiple business to business transactions, as companies purchase components and other raw materials for use in its manufacturing processes.

The finished product can then be sold to individuals via business to consumer transactions. 

ITWW are an expert B2B marketing agency. We have been at the forefront of business to business marketing and PR for more than 20 years.

We help businesses build their brands and drive sales so that they see the impact of our work on their bottom line.

We offer companies the complete B2B marketing arsenal including 

  • Advertising
  • Media buying
  • Branding
  • Direct marketing
  • Market research
  • Public relations
  • Social media marketing
  • Digital marketing

What makes us effective is our ability to develop campaigns that embrace all these marketing skills so that we deliver integrated marketing that will multiply the impact and the payback.

We have an in-depth understanding of the B2B market place but we are not afraid to import ideas from the B2C sector if it’s going to boost sales and drive profits.